My husband’s massage practice is mostly made up of busy professionals and executives. So one year, in early December we sent a letter to all of his regular clients with 3 lovely gift certificates. He explained in the letter that he wanted to alleviate some of their holiday stress. So if there was someone on their holiday list that they did not have a gift for yet, all they had to do was call us with their credit card information (or mail a check) and give us the certificate numbers and we would instantly “activate” them. Then, the certificates were ready to be put under the Christmas tree or popped in the mail. What could be easier?

We followed up with a brief reminder call to anyone who hadn’t used them a week before Christmas, incase they just forgot about them. A few clients who had been procrastinating about gifts were really glad we called, and we sold quite a few more. And in addition to selling a record number of certificates, his clients really appreciated that we made their lives a bit easier during the holiday season. A win-win situation for us all (not to mention the happy recipients!).

Don’t forget to download your free massage gift certificates.