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Elizabeth Fletcher Brown
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Archive for massage success

Massage Success Tips – New Name!

by Elizabeth
October 7th, 2008

Whoo Hoo! We have a new name.

MassageYourMindBlog.com is now MassageSuccessTips.com. We think the new name is easier to remember and shorter to type.

What do you thinik? Click on the “Leave a Comment” link below and let me know.

Categories Success Snippets
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Greetings From Annapolis

by Elizabeth
October 16th, 2007

After writing on this site regularly for 2 years I took a forced break this summer. Firstly because I moved across the country from Bellingham, Washington to Annapolis, Maryland.

Secondly it took Verizon months to get my internet service up and running (I kid you not).

But I’m so glad to be back, and look forward to continuing to support you as you build and grow your massage practice.

To your success,

Elizabeth

PS Watch out for more Massage Success Radio shows coming soon.

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Categories On a Personal Note
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Massage Success Radio Officially Launches Today

by Elizabeth
March 9th, 2007

Today on Massage Success Radio I interview Lissy Dickens of Essential 3, a company that makes wonderful essential oils.

I met Lissy at an AMTA regional conference, and I was attracted to her oils right away. But it was not until I heard about a day spa whose sale of essential oils exploded after Lissy’s educational session with the therapists, that I just knew I had to have her on Massage Success Radio.

Lissy has some great resources for massage therapists on her site at Essential 3 should you want to know more.

Here’s some of what we talked about on today’s show:

How to promote products with integrity and increase additional income streams in your massage practice.

The controversy surrounding the ethics of selling products in your massage business.

Some effective ways to introduce aromatherapy and other natural remedies to your clients.

What the very successful therapists, clinic and day spa owners are doing to build their businesses using essential oils.

How to profit from using essential oils in your practice.

Specific things you can do to add value to your clients, and make them feel extra cared for using aromatherapy.

How to use aromatherapy to “set the stage” for your massage treatment.

The most authentic way to make sales without feeling like you are selling.

How to get over any fear or resistance you may have about promoting products in your practice.

To listen to the show, pop on over to Massage Success Radio.

Enjoy!

Categories Massage Success Radio
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Massage Gift Certificate Success! – How Did She Do It?

by Elizabeth
December 9th, 2006

I posted this last December, but it was so good….. here it is again.

Last December, a massage therapist who was taking part in my Massage Marketing Marathon program, set the intension to sell 30 Christmas gift certificates. That was more than she had ever sold before (by far) and in fact more than she had sold in the entire previous year. But not only that… she had fun doing it. And in the process she completely shifted her attitude about “selling” to one where she is so much more comfortable promoting her services and products.

Want to find out how Beth Brown, Licensed Massage Practitioner of Bellingham, Washington did it? Then click below to listen (or “right click” the MP3 link to download to your computer). Way to go Beth!


Categories Getting Massage Clients, Massage and Money, Success Snippets
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Making More Money With Same Day Appointments

by Elizabeth
October 18th, 2006

Here is another gem from Tamara Felix, PhD, LMT of The Right Touch

Thank you for your article on “do you charge enough?” Absolutely timely, and I truly hope massage therapists across the country get it! The cost of living has more than trippled in the last decade, but most massage theraists are STILL CHARGING THE SAME as they did 10 years ago! No wonder they’re struggling…

Just had to share a new money-making strategy I implemented about a month ago… you will appreciate. I had not accepted same-day appointments for years due to the serious disruption to my schedule. However, I get a lot of same-day requests, and have accepted quite a few lately due to a lighter summer schedule… Still a disruption, and realized the great convenience I was providing was at my expense. Why not charge more? I informed my scheduling service and just started advertising — plastered signs on my office windows, updated my Guide to Services (menue), and on my website:

“Same-Day Appointments now available $99. Any service of your choice. Includes all urgent care fees.”

My scheduling service thought I was really pushing the envelope, but the next day had a same-day appointment with no qualms, pretty much every day therafter, and several every Friday!!!

Yep. People ARE willing to pay more for convenience! And, $99 is worth the disruption in my schedule. Now I’m considering adding an evening appointment or two to my schedule at $99.

Thank you for your generosity Tamara. To your ongoing massage success…

Categories Massage and Money
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Using Networking Events to Get Massage Clients

by Elizabeth
August 30th, 2006

Today’s Success Snippet comes from Tamara Felix, PhD CMHt LMT of www.therightouch.com

She shares with us one of the best ways she has found to get new massage clients.

Weekly Success Snippet:
“Getting Clients Through Networking”

Right Click Here to Download MP3/Audio

(length 2:00 minutes)

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Categories Getting Massage Clients, Success Snippets
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Think Bigger About Who You Are!

by Elizabeth
August 26th, 2006

Today I was inspired by new words of wisdom from my ballet teacher, Cher. She said, “Dance is a life-long exploration into getting bigger about who you are.” You see as dancers we are always trying to reach our heads closer to the ceiling, our arms wider to the side, our legs longer and higher…. and on it goes.

It reminded me of something I read recently in Michael Port’s excellent book, Book Yourself Solid (see book recommendations on the left). He said that the greatest strategy for personal and business development on the planet is bold self-expression. I couldn’t agree more. So often we water down our “message” so much that we just get lost in the crowd.

Instead, Michael thinks that we need to get bigger about who we are and what we offer the world. To that end, he has started The Think Big Revolution.

I think we should start a Think Big Revolution for massage therapists. What do you think?

Categories Success Mindset
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If It Worked For Cleopatra….

by Elizabeth
August 9th, 2006

I was recently reading the book for solo-professionals by Harriet Rubin called “Soloing”. She reminded me of the famous ploy executed by Cleopatra when she wanted to get an audience with none other than Julius Caesar. She had herself wrapped up in a beautiful Persian carpet and delivered to his palace. It worked!

Then there was the consultant who tried and failed to reach a potentially very lucrative prospect. He never could get past the secretary. Till one day he heard that his potential prospect was going to be at a conference in a local hotel. So he hand delivered steaming hot pizza to the conference room right before lunch. And he got his client!

So who are your hard-to-reach potential clients or joint-venture partners (folks who reach the same target market as you but offering different services or products) and what creative ways can you think of to reach them that are outside the box of conventional marketing.

In other words, what can you learn from Cleopatra?

Categories Getting Massage Clients
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More low cost marketing ideas.

by Elizabeth
August 7th, 2006

Here are some more massage marketing ideas from blog reader Warwick Bumstead on the use of fliers and networking:

Fliers don’t need to be expensive, you just need to have a good offer for people to take it up. I have found if you value-add instead of discounting the repeat is better. A common one I use is receive your first one hour massage at 1/2 hour price. Team up with another business that you can help with clients and they can help you. A lot of businesses do mail outs each month. Find out if they can put fliers in with their mail outs for a free massage or you pay half the postage etc. Networking meetings are another great place to go. Aim to talk to about 10 people, don’t go in, see some one you know and only talk to them. Move around the room.

Thanks again Warwick for sharing your experience and wisdom.

Categories Getting Massage Clients
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Some great low cost massage marketing ideas that work!

by Elizabeth
August 2nd, 2006

I just got a new comment on this blog from Warwick Bumstead of Core Benefits, Toowoomba, Australia. He had some great ideas for getting new massage clients that are free or don’t cost much. According to Warwick, the best clients are referrals because he has found that massage clients that are referred seem to come back more often than the clients you get from advertising. Here’s what he said:

I have found that newspaper adverts have very little response and are over priced and over rated. The best advertising that I have found to work for me are Gift Certificates which I supply businesses for free for them to give to their clients as an up-sale or a gift. The value of the gift certificate is only 1/4 of the price of a massage and the store only validates it for 1 month so it is not put into a drawer and forgotten about. The types of businesses I supply with these are upper class and fitness clubs.

Thanks Warwick. So what have you found to be the best way to get new massage clients? Please click on the comments link below and tell us.

Categories Getting Massage Clients
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