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Elizabeth Fletcher Brown
Elizabeth Fletcher Brown

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Archive for massage promotion

It’s Happening Tonight… don’t Miss It!

by Elizabeth
October 25th, 2011

Be sure to schedule 90 minutes out of your evening tonight (October 25th, 2011) as the last of the World Massage Conference 2011 Encore Presentations is happening and you won’t want to miss it. And it’s FREE!

I, along with three other renowned massage marketing experts, will be discussing The Three R’s of Increasing Your Practice Income. And coincidently, although unrelated, we all have the same last name! Eric Brown, Todd Brown, Felicia Brown and me, Elizabeth Fletcher-Brown

You can join us at the FREE World Massage Conference broadcast by going here:

http://www.worldmassageconference.com/encore

Our presentation was the highlight of the Spring 2011 conference. Some of the ideas for promoting your practice were mind-blowing.

In this engaging round table discussion you’ll discover specific and actionable strategies to ensure that your practice stays busy and prosperous. Just like the three R’s you learned in school, there are three R’s for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income.

During this Encore Presentation broadcast, you can join “the four Browns” as we hop into the World Massage Conference chat room to chat with participants personally.

How do I attend this live presentation?

This presentation is absolutely free and it starts tonight at 8pm ET (7pm CT, 6pm MT, 5pm PT). If you are unsure what time it starts in your time zone, look at the countdown clock after logging in.

Register for free by entering your name and email address here:

http://www.worldmassageconference.com/encore

A few minutes before the broadcast, login to World Massage Conference using the “2011 Login” box that you’ll find on the right side of every page. Once logged in, click the “Encore Presentation” button and enjoy the show. It’s that simple.

The live broadcast is available for free to everyone. The replay will be available for paid participants only.

I hope to “see” you tonight,

Elizabeth

Categories Getting Massage Clients, Keeping Massage Clients, starting a massage business, Success Mindset
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Massage Promotion and the Yellow Pages

by Elizabeth
December 30th, 2006

I’m melting, I’m melting…….. I just got a wonderful massage from therapist extraordinaire, Elizabeth (Beth) Brown (no relation). Thanks Beth!

Isn’t it odd that in a small sized place like Bellingham, Washington there could be two therapists with the exact same name. So to avoid confusion she goes by Beth Brown and I by Elizabeth Fletcher Brown. But there is still confusion. Good job we are friends and are happy to communicate when someone calls the “wrong” Elizabeth Brown LMP.

But what it has made me notice is how many clients use the yellow pages to find me when they need to change, cancel or schedule an appointment and they don’t have a biz card on hand.

You see, Beth has a listing in the “banana pages” and I do not as I have scaled down my practice to devote time to building
The Massage Business Center, and am accepting massage clients by referral only. So I didn’t think it a neccessary investment.

But sooooo many of my clients simply pick up the yellow pages, see “Elizabeth Brown LMP” and call Beth thinking they are calling me. Of course, the accent always gives it away (if you haven’t heard me speak I have a bit of a Scottish Brogue).

Anyway, I still wouldn’t choose the yellow pages as my only source of “getting the word out” about my massage practice. I think that is where a lot of therapists get stuck. But if you have an established practice, an ad in the banana pages might be a good thing to consider adding to your “massage marketing mix”. In addition to general visibility, it will make it easier for existing clients to find you.

Categories Getting Massage Clients, Keeping Massage Clients
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Make More Money Promoting Massage Gift Certificates This Year

by Elizabeth
December 10th, 2005

One year at Christmas, a client of mine said that she would like to purchase a gift certificate for her boss to get a massage as she was so stressed out. (Now there’s a smart strategy!). However she wasn’t sure if her boss would use it as she had never had a massage before. So I told her that I would put a 6 month expiration date on the certificate, and if her boss didn’t use it, it would revert back to her to use for herself or gift to someone else. She loved the idea so much that she bought more certificates for family Christmas gifts that year.

So that inspired a new policy with gift certificates in my practice. When someone purchased one (or more), I’d ask for the name and phone number of the recipient (if that information was available). After 6 months I’d call the recipient to remind them it was about to expire. I would always extend that if they asked. They were also free to transfer it before it expired. If it still did not get used, I’d call the purchaser and they could schedule a session, or I’d re-issue them with a new certificate. Because of this policy I have sold a LOT of massage certificates.

Do note that in some states, (for example, Washington) it is illegal to put an expiration date on a gift certificate, so do check your local laws.

Categories Getting Massage Clients
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Free Massage Christmas Gift Certificates

by Elizabeth
December 9th, 2005

It’s that time of the year again. The snow is on the ground, the houses are decorated, Christmas songs are in abundance on the radio, the stores are crowded….. and our clients are looking for meaningful gifts for their family and friends.

And you have the answer – a beautiful, relaxing, de-stressing massage. Now who wouldn’t want that under the Christmas tree?

If you are looking for attractive, inexpensive (free!!! – other that the paper to print them out) massage Christmas gift certificates, then look no further. Here you are. My gift to you. Free Massage Christmas Gift Certificates. Enjoy.

Categories Getting Massage Clients
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