Yes, it’s International Passion Day. Whoo Hoo!
This is the day when, all over the world, folks are re-igniting their passion and purpose in life.
So why not take time today to think about what really matters to you in regards to your massage career or business, and your life.
Here is a very cool movie that’s aimed to inspire at least five million people to take action to follow their passions and begin living their life purpose. Enjoy!
Here are some more massage marketing ideas from blog reader Warwick Bumstead on the use of fliers and networking:
Fliers don’t need to be expensive, you just need to have a good offer for people to take it up. I have found if you value-add instead of discounting the repeat is better. A common one I use is receive your first one hour massage at 1/2 hour price. Team up with another business that you can help with clients and they can help you. A lot of businesses do mail outs each month. Find out if they can put fliers in with their mail outs for a free massage or you pay half the postage etc. Networking meetings are another great place to go. Aim to talk to about 10 people, don’t go in, see some one you know and only talk to them. Move around the room.
Thanks again Warwick for sharing your experience and wisdom.
I just got a new comment on this blog from Warwick Bumstead of Core Benefits, Toowoomba, Australia. He had some great ideas for getting new massage clients that are free or don’t cost much. According to Warwick, the best clients are referrals because he has found that massage clients that are referred seem to come back more often than the clients you get from advertising. Here’s what he said:
I have found that newspaper adverts have very little response and are over priced and over rated. The best advertising that I have found to work for me are Gift Certificates which I supply businesses for free for them to give to their clients as an up-sale or a gift. The value of the gift certificate is only 1/4 of the price of a massage and the store only validates it for 1 month so it is not put into a drawer and forgotten about. The types of businesses I supply with these are upper class and fitness clubs.
Thanks Warwick. So what have you found to be the best way to get new massage clients? Please click on the comments link below and tell us.
Don’t you just love it when a company goes beyond the “everyday” and does something that WOWs you? I do!
Well that happened today. I recently switched my phone service to Comcast, but what they didn’t tell me was that it would totally disrupt my computer network (I also use them for internet access) and I’d have to reinstall some software and reconfigure some hardware that my treasured computer “gal” had, up until then, running like a dream. Now nothing worked.
So I called the company that made my router (D-Link) and the technician gal had me go through a whole series of actions to troubleshoot the problem and then fix it. And she stayed with me until I was satisfied that the problem was resolved. That’s nice, and what I expect from good customer service.
However a short while later I got an email from them outlining step-by-step what she had instructed me to do, down to the very last detail. Now THAT was unexpected! I saved the email in a word document and filed it away so that if I ever run into that problem again I’ll know just what to do.
Now to me, that was going beyond the ordinary and and it totally WOWed me.
The thing is, often going beyond the ordinary is so simple, and yet so overlooked. But it can make the difference between mediocre service and being memorable and outstanding.
So what can you do in your massage practice to go beyond the ordinary, the unexpected, the mediocre, and totally WOW your clients?
I’d love to hear your ideas….
I’ve been working to switch servers for my blog, and in the meantime held off on adding new posts. But the switch is finally made and we are now thrilled to be part of the Fun, Money, Good Network.
Soooooo, how do you like the new look?
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