Create a marketing action plan and chunk it down into do-able bite-sized pieces. Then stick with it!

Overwhelmed at the very thought of a massage marketing plan? Then here is a great article I wrote: A Simple 9-Step Marketing Plan for Massage Therapists and Bodyworkers.

Continuously strive to improve your massage skills. Find other therapists that you like and trust, and ask them to give you constructive feedback on your work.

Make a list of the 6 things that you are absolutely better at than most other people. Any 6 things! Then find creative ways to incorporate them in as many ways as possible into your massage business. Have fun.

A great confidence booster is to collect and periodically read testimonials from your clients.

Don’t feel comfortable asking for them? Then any time a client says something nice about you, (they do, don’t they…?) write it down (as best as you can remember) and send or email it to them with a note asking if you can use it as a testimonial.

There is nothing like reading them from time to time to beat the blues. You can also use them in your marketing (with written permission of course).

So what is your BEST EVER client testimonial?  Go on, toot your own horn. Brag a little. And please share it with us by clicking on the "comments" link below.

Just ask… Ask your clients, friends, family and colleagues for referrals. You’d be surprised how often they assume that we are too busy to need or want new clients, and how willing they are to pass on the word about our good work.

And there is nothing better for the good old self esteem than an influx of new clients.

Every day, challenge yourself to write down at least 3 massage marketing victories. They could be either successes you had that day, or things that you overcame (like procrastination) in building your massage business. Keep a "victories journal" to read in those moments when you don’t feel you are getting anywhere. It’s a great reminder of what you have accomplished.