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Archive for Keeping Massage Clients

Thinking about Attending a Massage Conference? Part 1

by Elizabeth
February 28th, 2009

Attending a massage conference (or other type of educational conference) is a big commitment of time, energy and money and yet it can be extremely rewarding. голова болит секс

Massage conferences can be a fantastic place to get fresh ideas for your massage business, meet therapists from other areas, and get renewed and re-energized.

Here are some things that you can do before, during and after a conference to maximize your investment and make sure you get the most out of it.

Before the Conference: голова болит секс

1. Make a list of the things you want to accomplish in the next year. For example, you could decide to increase your massage income by 25% by getting and keeping more clients. Then go through the list of available workshops, with your specific goals for the upcoming year in mind, and choose the ones that best fit your needs.

2. Create a list of questions or specific things you want to learn from each speaker.

3. Find a buddy to attend the conference with. In addition to keeping you accountable (more on that later), they may also help you save on travel costs.

4. Decide ahead of time what your budget will be so you can take advantage of the vendors’ conference specials without breaking the bank.

5. Make sure you have a good supply of business cards that clearly state the type of massage you do and your target market if you have one.

Next post I’ll give you some ideas on things to do at the conference.

Categories Getting Massage Clients, Keeping Massage Clients, Staying Motivated
Comments (8)

Massage Promotion and the Yellow Pages

by Elizabeth
December 30th, 2006

I’m melting, I’m melting…….. I just got a wonderful massage from therapist extraordinaire, Elizabeth (Beth) Brown (no relation). Thanks Beth!

Isn’t it odd that in a small sized place like Bellingham, Washington there could be two therapists with the exact same name. So to avoid confusion she goes by Beth Brown and I by Elizabeth Fletcher Brown. But there is still confusion. Good job we are friends and are happy to communicate when someone calls the “wrong” Elizabeth Brown LMP.

But what it has made me notice is how many clients use the yellow pages to find me when they need to change, cancel or schedule an appointment and they don’t have a biz card on hand.

You see, Beth has a listing in the “banana pages” and I do not as I have scaled down my practice to devote time to building
The Massage Business Center, and am accepting massage clients by referral only. So I didn’t think it a neccessary investment.

But sooooo many of my clients simply pick up the yellow pages, see “Elizabeth Brown LMP” and call Beth thinking they are calling me. Of course, the accent always gives it away (if you haven’t heard me speak I have a bit of a Scottish Brogue).

Anyway, I still wouldn’t choose the yellow pages as my only source of “getting the word out” about my massage practice. I think that is where a lot of therapists get stuck. But if you have an established practice, an ad in the banana pages might be a good thing to consider adding to your “massage marketing mix”. In addition to general visibility, it will make it easier for existing clients to find you.

Categories Getting Massage Clients, Keeping Massage Clients
Comments (0)

They WOWed me!!!!

by Elizabeth
July 27th, 2006

Don’t you just love it when a company goes beyond the “everyday” and does something that WOWs you? I do!

Well that happened today. I recently switched my phone service to Comcast, but what they didn’t tell me was that it would totally disrupt my computer network (I also use them for internet access) and I’d have to reinstall some software and reconfigure some hardware that my treasured computer “gal” had, up until then, running like a dream. Now nothing worked.

So I called the company that made my router (D-Link) and the technician gal had me go through a whole series of actions to troubleshoot the problem and then fix it. And she stayed with me until I was satisfied that the problem was resolved. That’s nice, and what I expect from good customer service.

However a short while later I got an email from them outlining step-by-step what she had instructed me to do, down to the very last detail. Now THAT was unexpected! I saved the email in a word document and filed it away so that if I ever run into that problem again I’ll know just what to do.

Now to me, that was going beyond the ordinary and and it totally WOWed me.

The thing is, often going beyond the ordinary is so simple, and yet so overlooked. But it can make the difference between mediocre service and being memorable and outstanding.

So what can you do in your massage practice to go beyond the ordinary, the unexpected, the mediocre, and totally WOW your clients?

I’d love to hear your ideas….

Categories Keeping Massage Clients
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