I so much enjoyed presenting at the World Massage Conference 2011. Tonight we had a great replay call and chat about how to build your massage business.
If you’d like to take part in future conferences (or listen to some great replay calls in the next week or two) see my last post. The next live World Massage Conference is next month and you don’t have to leave the comfort of your living room. Very cool 
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Be sure to schedule 90 minutes out of your evening tonight (October 25th, 2011) as the last of the World Massage Conference 2011 Encore Presentations is happening and you won’t want to miss it. And it’s FREE!
I, along with three other renowned massage marketing experts, will be discussing The Three R’s of Increasing Your Practice Income. And coincidently, although unrelated, we all have the same last name! Eric Brown, Todd Brown, Felicia Brown and me, Elizabeth Fletcher-Brown
You can join us at the FREE World Massage Conference broadcast by going here:
http://www.worldmassageconference.com/encore
Our presentation was the highlight of the Spring 2011 conference. Some of the ideas for promoting your practice were mind-blowing.
In this engaging round table discussion you’ll discover specific and actionable strategies to ensure that your practice stays busy and prosperous. Just like the three R’s you learned in school, there are three R’s for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income.
During this Encore Presentation broadcast, you can join “the four Browns” as we hop into the World Massage Conference chat room to chat with participants personally.
How do I attend this live presentation?
This presentation is absolutely free and it starts tonight at 8pm ET (7pm CT, 6pm MT, 5pm PT). If you are unsure what time it starts in your time zone, look at the countdown clock after logging in.
Register for free by entering your name and email address here:
http://www.worldmassageconference.com/encore
A few minutes before the broadcast, login to World Massage Conference using the “2011 Login” box that you’ll find on the right side of every page. Once logged in, click the “Encore Presentation” button and enjoy the show. It’s that simple.
The live broadcast is available for free to everyone. The replay will be available for paid participants only.
I hope to “see” you tonight,
Elizabeth
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It is not too late to make money from holiday massage gift certificate sales. There are many folks out there stuck with ideas for last minute gifts.
We just got a call from a client who wanted to buy some massage gift certificates as Christmas presents, but she needed them right away.
So we emailed her, and attached a file for a gift certificate that she could simply print right from her own computer. You could do this too.
If you don’t already have a digital certificate, here is one that you can use. Simply right-click on this link for your holiday massage gift certificates, and save it to a file on your computer, and then it is ready to attach to an email.
Make sure the person who purchases it knows to fill out any information needed (ie the number to call to schedule, the expiration date if that applies to you).
As for payment, the simplest way is for them to pay you by Paypal (if you have an account) or by credit card (if you accept them). If it is a regular client you trust, you can also have them mail you a check. If you like, you can tell them the certificate won’t be “activated” until you receive payment.
And if you are looking for some last minute, attractive, inexpensive (free!!! – other that the paper to print them on) massage Christmas gift certificates for your practice, then look no further.
Simply print the certificates on good quality paper and cut around the borders. For a nice finishing touch you can buy green or red envelopes inexpensively at any office supply store.
My gift to you. Enjoy.
Posted in For Clinic and Day Spa Owners, Getting Massage Clients, Keeping Massage Clients, Massage Business Snippets, Tools of the Trade | Leave a Comment
When thinking of community outreach we often limit ourselves to thinking of donating our massage services to a worthy cause we believe in.
But any activity that raises the public’s awareness of the benefits of massage therapy in general, and our services in particular would be considered community outreach, so don’t be afraid to think outside the box.
Remember, as massage therapists we are in a unique position in that we have the ability to transform individuals, families and entire communities through both education and compassionate, healing touch. Let us begin a new trend to make America the most cared-for, connected, loved society. And your massage practice will flourish.
It all begins with you….
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Another benefit of getting involved in community service projects is that in many outreach situations (for example, offering your services at the cancer ward of your local hospital) you get to interact with other professionals such as chiropractors, nurses and doctors, physical and occupational therapists, acupuncturists, nutritionists, psychologists etc.
Over the years I have seen a great many long-lasting, mutually beneficial relationships develop as a result of reaching out and filling a need in the community.
What need would you enjoy filling and how might it help you build your massage business?
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If you aren’t already doing so, remember to put information about your community service on your massage website. People will go out of their way to support a professional who is doing good things, especially if it is something that they too believe in. But first they need to know!
Our community projects are also a great chance to educate the public about the benefits of massage in general, which will of course have a positive impact on your practice.
What community projects are you involved with?
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I wrote in a recent post about the Law of Reciprocity, but I think it is important enough to mention it again. When we give, it comes back to us even greater!
There are many practice building benefits of Community Outreach, one of the most impactful being public awareness of your massage services. This will happen organically, but do think about sending a short paragraph or two to your local newspaper about your work in the community.
As a profession, massage therapists tend to be altruistic to begin with. However, unlike many other businesses, we often have a hard time taking credit for the good we do.
So don’t be shy about having at least your business cards handy when out serving in your community. Even though your primary motivation is to be of service, you also want to build your practice (and there is nothing wrong with that!).
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This is the third and final installment of the article, How to Market Your Massage Business as a Green Company By Lori Hill
5. Practice What You Preach and Boast Whenever You Can
To avoid being accused of “green washing”, your actions need to match your mission. Don’t engage in wasteful practices that will make others question your sincerity.
On the other hand, if your business cards and company stationery are printed on recycled paper with soy based ink, be sure to indicate this on those documents. Not only will this raise awareness about what your company believes in, but it may also inspire others to go green the next time they have a print job.
6. Educate Your Fellow Professionals and Other Local Business Owners
Volunteer to speak to fellow professionals and local business owners about how you have gone green in your business. This will help educate your colleagues and associates and give you more credibility and visibility as an expert in this area.
7. Give Back to Mother Earth
Donate 1% of Your Sales to 1% for the Planet – www.onepercentfortheplanet.org This is an alliance of 1,079 companies worldwide that donate 1% of their sales to a network of 1,717 environmental organizations worldwide.
Become an Activist/Volunteer in the Community
March to the White House or your state capitol, attend environmental rallies, clean up a stream, plant trees or send letters to your legislators and then write about it in your blog and e-Zine. This will raise awareness about an issue you care about and let your clients know that you are sincere about your mission to be green.
Posted in For Clinic and Day Spa Owners, Getting Massage Clients, Keeping Massage Clients, Massage and Money | 1 Comment
Here is the second part of the article by my friend Lori Hill (www.lorihillevents.com). Enjoy!
How to Market Your Massage Business as a Green Company Part 2
2. List Your Green Initiatives on Your Web Site
Outline your green office procedures as well as other green practices you engage in during the course of business. A potential client may pick you over the competition because you share their values.
3. Announce Your Green Initiatives and Services in Your e-Zine or Blog
Let your clients know that you have gone green and how you’ve gone green. It may increase their loyalty to you and give them a reason to spread the word that you are a sustainable massage business. You may also inspire them to act on green initiatives they hadn’t thought of.
4. Say It In Your Tag Line
Incorporate your sustainability beliefs into your tag line. For example, BP uses Beyond Petroleum. Incorporate this into your logo, business cards, invoices and the greeting in your voice mail. This will let your clients and potential clients know that you are serious about sustainability.
Be sure to check back for the third and final part of this article.
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Another secret is that the massage therapists who are currently thriving understand the law of reciprocity and exchange. Simply put, when you do something good for someone, they naturally want to do something good for you.
In fact, the Law of Psychological Reciprocity states that when we give, not only do we get back, but the return is exponentially greater than our initial investment.
So what if, instead of dwelling on scarcity, we got out into our communities to see what we could do for others. Remember, business building and relationship building are one and the same.
Your business success depends not only on enough people liking you and your services so that they return over and over again, but also on them telling other people how much they like you over and over again, too.
As massage practitioners we tend to have an altruistic streak in us to begin with, but what if we were a little more strategic about our giving? In other words, what individuals or organizations in your neighborhood could help you if you did something nice for them?
For example, I once volunteered to help build a house (think Habitat for Humanity) with a bunch of other well-meaning folks, most of whom were not used to physical work. When the word got out that I was a massage therapist, guess who they came to when their muscles were aching? I also got TONS of referrals. Folks like to help those who help others.
And it doesn’t necessarily mean giving away massage. Think of the other resources you have that may be valuable to someone else. You might have a connection, or information that could really benefit another professional. It could be as simple as sending an article to someone, or letting them know of a book you read that would interest them.
So these are some things that you can do to build your business in a down economy. And the best part is…they cost nothing!
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