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Elizabeth Fletcher Brown
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Archive for Getting Massage Clients – Page 2

Market Your Massage Business as a Green Company Part 2

by Elizabeth
April 24th, 2010

Here is the second part of the article by my friend Lori Hill (www.lorihillevents.com). Enjoy!

How to Market Your Massage Business as a Green Company Part 2

2. List Your Green Initiatives on Your Web Site
Outline your green office procedures as well as other green practices you engage in during the course of business.  A potential client may pick you over the competition because you share their values.   

3. Announce Your Green Initiatives and Services in Your e-Zine or Blog
Let your clients know that you have gone green and how you’ve gone green.  It may increase their loyalty to you and give them a reason to spread the word that you are a sustainable massage business. You may also inspire them to act on green initiatives they hadn’t thought of.

4. Say It In Your Tag Line
Incorporate your sustainability beliefs into your tag line.  For example, BP uses Beyond Petroleum.  Incorporate this into your logo, business cards, invoices and the greeting in your voice mail.  This will let your clients and potential clients know that you are serious about sustainability.   

Be sure to check back for the third and final part of this article.

Categories For Clinic and Day Spa Owners, Getting Massage Clients, Keeping Massage Clients, Massage and Money
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Market Your Massage Business as a Green Company Part 1

by Elizabeth
April 22nd, 2010

My friend Lori Hill (www.lorihillevents.com) speaks frequently about greening your business operations and personal life. She recently wrote this article on how to market your massage business as a green company. I thought you’d enjoy it.

How to Market Your Massage Business as a Green Company By Lori Hill

Research is showing that more and more savvy consumers want to do business with green companies. This is especially true for massage clients and prospective clients who are naturally already inclined towards healthy living.

So, if you have a green business, or plan to go green, below are tips for marketing your business as an organization that practices and believes in sustainability.

1. Join Green Business Organizations
There are many green  business organizations that you can join that can not only help you learn to be more sustainable in your business practices, but also assist you in marketing your business as a green entity.  If you become a member of any green business organization, be sure to list this on your web site.    

Green America’s Green Business Network – www.greenamericatoday.org
This provides the networks, resources, and technical assistance needed for socially and environmentally responsible businesses to emerge and thrive in communities across the United States.  All members must complete an extensive application process.  Once approved, you must pay an annual fee to maintain your membership.   

Business Alliance for Local Living Economies (BALLE) – www.livingeconomies.org
BALLE has a network of chapters all across the United States and Canada.  Many have special programs as well as monthly meetings with speakers.  There are individual and business memberships available.

More to come in Part 2

Categories For Clinic and Day Spa Owners, Getting Massage Clients, Massage and Money
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No-Cost Strategies to Give Your Massage Business a Boost! Part 3

by Elizabeth
April 20th, 2010

Another secret is that the massage therapists who are currently thriving understand the law of reciprocity and exchange. Simply put, when you do something good for someone, they naturally want to do something good for you.

In fact, the Law of Psychological Reciprocity states that when we give, not only do we get back, but the return is exponentially greater than our initial investment.

So what if, instead of dwelling on scarcity, we got out into our communities to see what we could do for others. Remember, business building and relationship building are one and the same.

Your business success depends not only on enough people liking you and your services so that they return over and over again, but also on them telling other people how much they like you over and over again, too.

As massage practitioners we tend to have an altruistic streak in us to begin with, but what if we were a little more strategic about our giving?  In other words, what individuals or organizations in your neighborhood could help you if you did something nice for them?

For example, I once volunteered to help build a house (think Habitat for Humanity) with a bunch of other well-meaning folks, most of whom were not used to physical work. When the word got out that I was a massage therapist, guess who they came to when their muscles were aching? I also got TONS of referrals. Folks like to help those who help others.

And it doesn’t necessarily mean giving away massage. Think of the other resources you have that may be valuable to someone else. You might have a connection, or information that could really benefit another professional. It could be as simple as sending an article to someone, or letting them know of a book you read that would interest them.

So these are some things that you can do to build your business in a down economy.  And the best part is…they cost nothing!

Categories Getting Massage Clients, Keeping Massage Clients
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No-Cost Strategies to Give Your Massage Business a Boost! Part 2

by Elizabeth
April 15th, 2010

So what can you do to maintain a positive attitude, even though (and in fact, in spite of the fact that) you are also feeling the effects of a down economy?

First and foremost it’s more important now than ever before to take care of yourself. Make sure you are getting enough sleep, exercise, healthy food, regular massage, and whatever else you need to stay on top of your game. It’s hard to stay optimistic when you feel tired and run-down.

Also be aware of getting into patterns of negative self talk, and see if you can turn it around. We are often our own greatest saboteurs.

Categories Getting Massage Clients, Self Care, Success Mindset
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No-Cost Strategies to Give Your Massage Business a Boost! Part 1

by Elizabeth
April 10th, 2010

Many massage practitioners are concerned about their client base dwindling as a result of the current economic situation. Are you one of them?

Other therapists are as busy, or busier, than they’ve ever been. And it’s not that they are necessarily better therapists. But they have learned a secret or two that I’d like to share with you today.

It all begins with attitude. As the saying goes, “Whether you think you can build and maintain a thriving business in the current economy or whether you think you can’t – you are right!”

The renowned psychologist Martin Seligman, Ph.D discovered that agents at a major life insurance company who expected a positive outcome outsold agents who had a negative perspective by a whopping 37%. And even agents who failed the industry entrance exam but were optimistic about selling insurance policies outsold the average agent by 10-15%!

What can we learn from this?  What I’ve found is that the massage therapists that are client magnets aren’t spending a lot of time worrying about the economy. In fact, they understand that their services are needed now more than ever before.

Instead of agreeing with their clients about how bad things are, they have an infectious sense of optimism – a deep well that their clients can drink from so that they leave refreshed and ready to face the world anew.
And right now people find that very attractive.

Categories Getting Massage Clients, Keeping Massage Clients
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Thinking about Attending a Massage Conference? Part 1

by Elizabeth
February 28th, 2009

Attending a massage conference (or other type of educational conference) is a big commitment of time, energy and money and yet it can be extremely rewarding. голова болит секс

Massage conferences can be a fantastic place to get fresh ideas for your massage business, meet therapists from other areas, and get renewed and re-energized.

Here are some things that you can do before, during and after a conference to maximize your investment and make sure you get the most out of it.

Before the Conference: голова болит секс

1. Make a list of the things you want to accomplish in the next year. For example, you could decide to increase your massage income by 25% by getting and keeping more clients. Then go through the list of available workshops, with your specific goals for the upcoming year in mind, and choose the ones that best fit your needs.

2. Create a list of questions or specific things you want to learn from each speaker.

3. Find a buddy to attend the conference with. In addition to keeping you accountable (more on that later), they may also help you save on travel costs.

4. Decide ahead of time what your budget will be so you can take advantage of the vendors’ conference specials without breaking the bank.

5. Make sure you have a good supply of business cards that clearly state the type of massage you do and your target market if you have one.

Next post I’ll give you some ideas on things to do at the conference.

Categories Getting Massage Clients, Keeping Massage Clients, Staying Motivated
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Do You Want A Successful Sports Massage Practice? Part 3

by Elizabeth
September 18th, 2008

man_getting_massage_260.jpgWhy should they choose you?

So you know who the ideal clients are for your sports massage practice, and the specific problems they would pay to have solved. But why should they choose you?

If you have done a good job of answering the previous two questions (see past two posts), you are already well on your way, because:

  1. By focusing on a clearly defined segment of the sports massage market you will be setting yourself up as an expert in that area.
  2. By addressing a prospective client’s biggest challenges, it shows that you really understand them. Then, naturally, they will want to know if you have a solution that works.

In your marketing materials you can also increase the chance that they will choose you by telling them:

  • How you would address their problems.
  • The experience you have working with other athletes in that market.
  • Specific results some of your clients have achieved.
  • The kind of clients you’ve been able to help who have similar problems.
  • Any rewards or recognition you’ve received.
  • How your services will affect the quality of their sport and their life.

By mastering these things you will be well on your way to creating success in the exciting field of sports massage.

Categories Getting Massage Clients
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Do You Want A Successful Sports Massage Practice? Part 2

by Elizabeth
September 15th, 2008

runners_athletes_260_border.jpg What do they want and will pay for?

What specifically are your ideal sports massage clients looking for? What problems do they have that you could help them with?

Let’s delve a little deeper here. Let’s say you work with runners who want the competitive edge. It may be true, but not too exciting to put on a business card or brochure.

But what if you overheard one of your clients say to another, “I’m so tired of always coming in second… I’d so love to cross the finish line first for once.”

Now, do you think that is something that they want and will pay for? Absolutely! So try to get past the obvious clichés and get inside the head of your ideal prospective massage clients. Find out what they really want.

And if you don’t know, do some research and ask them. Then use this in all your promotional materials to attract more perfect clients.

Categories Getting Massage Clients
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Do You Want A Successful Sports Massage Practice? Part 1

by Elizabeth
September 12th, 2008

Knee_injury_250.jpgOnce upon a time focusing your practice on sports massage was sufficient to make you stand out. However that is no longer true, unless you are the only sports therapist in your town or city.

So in this, and in upcoming posts, I’ll be sharing with you three things you need to know to be successful in this growing field.

1. Who do you work with?

You might think this is a bit obvious. But saying that your target market is athletes is not specific enough to help you attract an abundance of your ideal clients.

You need to delve a little deeper and ask yourself what type of sports massage practice you would like to build, and who would be the most rewarding athletes for you to work with.

For example, is there a specific sport that you feel connected to? Are you a runner, a skier, a golfer? Do you love dance or practice yoga? Have you always been fascinated by sculling or rock climbing?

Or have you considered working with a specific segment of the population? As the baby boomers age there’s a growing demand for therapists who really understand the unique challenges that “mature” athletes face. Perhaps your passion is working with athletes with disabilities, or weekend warriors, or with elite athletes?

Is there a particular injury that you have expertise in working with? Maybe you really like working with athletes who have knee injuries, or carpal tunnel, or back problems.

Of course, if you have a big enough population to draw from, you could narrow your market even further, for example, swimmers with shoulder issues, or skiers with ankle injuries.

And don’t worry about getting stuck in a narrowly defined field. When I lived in Kona, Hawaii I focused my practice on working with triathletes training for the Ironman. When the word got out about my massage successes, I began getting calls from NFL football players who were coming to Hawaii in their off season to recover from injuries. So don’t worry about getting bored!

Categories Getting Massage Clients
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Are You Ready to Get More Massage Clients by Creating Exciting Partnerships

by Elizabeth
June 3rd, 2008

So, would you like to get more massage clients by creating exciting partnerships with other professionals and businesses in your community?

There are endless possibilities for great partnerships. However it’s a lot easier to pick those key referral partners when you’re crystal clear about who your target market is, and how you serve that market in a unique way.

Your ideal partner will have the same target market as you, but offer different but complimentary services or products to your own.

However, if you haven’t defined your niche yet, don’t let that stop you. My first alliance was with a chiropractor when I was straight out of massage school. It worked because he liked my work, he knew I had great training, our services were complimentary, and he was the kind of guy that when he suggested something, his patients really listened.

In exchange for use of a treatment room in his clinic and as many referrals as I could handle, I worked for him a few hours a week, massaging patients prior to adjustments. In addition to having a thriving practice in no time at all, he became my mentor, and I learned a lot from him about how to run a successful business.

So don’t let lack of experience stop you. But do approach the potential partners in your community in a professional manner. I will be writing more about how to do that in upcoming posts, so do pop back!

Categories Getting Massage Clients, starting a massage business
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