Another benefit of getting involved in community service projects is that in many outreach situations (for example, offering your services at the cancer ward of your local hospital) you get to interact with other professionals such as chiropractors, nurses and doctors, physical and occupational therapists, acupuncturists, nutritionists, psychologists etc.
Over the years I have seen a great many long-lasting, mutually beneficial relationships develop as a result of reaching out and filling a need in the community.
What need would you enjoy filling and how might it help you build your massage business?
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If you aren’t already doing so, remember to put information about your community service on your massage website. People will go out of their way to support a professional who is doing good things, especially if it is something that they too believe in. But first they need to know!
Our community projects are also a great chance to educate the public about the benefits of massage in general, which will of course have a positive impact on your practice.
What community projects are you involved with?
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I wrote in a recent post about the Law of Reciprocity, but I think it is important enough to mention it again. When we give, it comes back to us even greater!
There are many practice building benefits of Community Outreach, one of the most impactful being public awareness of your massage services. This will happen organically, but do think about sending a short paragraph or two to your local newspaper about your work in the community.
As a profession, massage therapists tend to be altruistic to begin with. However, unlike many other businesses, we often have a hard time taking credit for the good we do.
So don’t be shy about having at least your business cards handy when out serving in your community. Even though your primary motivation is to be of service, you also want to build your practice (and there is nothing wrong with that!).
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Community Outreach can take many forms, for example:
- having an information and massage demo booth at a local county or health fair
- talking at a high school career day (I always found that especially rewarding and fun)
- offering free massage to a needy sector of your community, like the homeless, school teachers, children with disabilities, women in prison, fire fighters, etc
- helping attract attendees to a local organization’s event by offering chair massage.
So, you might ask, how does this help me build my massage practice? Well, the economy will recover. And when it does, your community (and the individuals who make it up) will remember that you came to their aid in a time of need.
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