What’s In a Name?
There are many things to consider when starting a massage business, and none are more important than the name.
A name can either help project your “brand” and make you stand out from other therapists and massage businesses, or it can add to you getting lost in the shuffle, or worse yet, confuse your potential clients (as is too often the case).
Not sure of the difference? Here is an article that has examples of both good and bad business names, as well as some things to watch out for.
Aaron Rivera on 12 Dec 2008 at 8:55 am #
awesome massage tips ……branding is very importantt and it make total sense ….using the skills I get from reading massageyourmindblog.com has really helped our Kauai Massage Therapy Business proper over the last six months or so. I mean even during these slow months and holiday season the business is stilling doing so well……thanks massageyourmindblog.com for your inspiraton on massage techniques.
david hi on 30 Dec 2008 at 10:03 pm #
One important thing when starting a massage business in deciding which type of services to offer in home, in your office, in patient office
THen to save money I suggest online scheduling
Then I suggest advertising in referral services network like http://www.servemehere.com
Jess "Chair Massage" Evans on 12 Jan 2009 at 6:08 pm #
I agree.. selecting the right name is important stuff. In the massage business there are so many “kneads” it’s kind of absurd.
Sunny on 14 Feb 2009 at 10:44 am #
I stumbled across your blog, I’m a LMT also. I look forward to reading your great tips!
Elizabeth on 28 Feb 2009 at 7:20 am #
Aaron - so glad I could help and all the best with your ongoing massage business success.
Ha - Jess, you’re right about the “kneads”
Elizabeth on 28 Feb 2009 at 7:28 am #
Sunny - Glad you found us. Welcome.
Pum on 08 Apr 2009 at 4:46 am #
What’s in a name?…so true! There is also the battle between choosing a name that is a ‘clever’ business choice for marketing purposes, and choosing a name that represents your spirit and vision.
Aaron Rivera on 21 Apr 2009 at 12:25 pm #
I agree with this post…. That takes time to build a very reputable massage therapy business in your area…..
building a dynasty doesn’t necessary mean that your massage association cannot be one of the top ranking businesses in your area. I also agree that branding your massage business with a good name is definitely the way to go…… …
another key factor asa massage there be businesses to promote health and wellness products while you heal your clients shiatsu, nero muscular, deep massage, Swedish massage, traditional Japanese massage…..
This is a great blog for massage therapy and how to build your business especially promoting your products and service online using websites and blogs could help get the message out faster………….
thank you very much
Ken Shim, RMT on 15 Aug 2009 at 2:27 pm #
Yes. Definitely food for thought since I have been in business for 3 years and still don’t really have a name yet. I had “healing hands” as a website title but stopped when I saw that there was already another healing hands in toronto. hmmmmm
Seamus on 05 Oct 2009 at 3:33 am #
While you do need a good brand name it is also important to put “massage” in your domain name, as it will help your SEO - so potential clients can find you!