There are many things to consider when starting a massage business, and none are more important than the name.
A name can either help project your “brand” and make you stand out from other therapists and massage businesses, or it can add to you getting lost in the shuffle, or worse yet, confuse your potential clients (as is too often the case).
Not sure of the difference? Here is an article that has examples of both good and bad business names, as well as some things to watch out for.
Posted in starting a massage business | 10 Comments
We had an unfortunate incident at our home last week when a huge (250 volts) surge of electricity went through our whole house.
We were awakened by the popping and crackling noise of surge protectors literally melting with the strain of the current.
I had surge protectors on almost everything that I value, but here is what I learned. You get what you pay for…
The more inexpensive surge strips did absolutely nothing. As a result I lost one of my computers, speakers, monitor and a bunch of household appliances.
The more expensive protectors (the ones that come with a warranty if your equipment is damaged) worked like a charm, and so my main computer and lovely big monitor were fine.
And best of all are the surge protectors with battery back up and software to save your work and turn off your computer in the case of a power failure.
So I have gone out and replaced all my surge protectors with more powerful ones. Of course there is no guarantee that they will always work, but I’d rather increase my chances of saving my stuff.
Posted in Tools of the Trade | Leave a Comment
