Do You Want A Successful Sports Massage Practice? Part 3
Why should they choose you?
So you know who the ideal clients are for your sports massage practice, and the specific problems they would pay to have solved. But why should they choose you?
If you have done a good job of answering the previous two questions (see past two posts), you are already well on your way, because:
- By focusing on a clearly defined segment of the sports massage market you will be setting yourself up as an expert in that area.
- By addressing a prospective client’s biggest challenges, it shows that you really understand them. Then, naturally, they will want to know if you have a solution that works.
In your marketing materials you can also increase the chance that they will choose you by telling them:
- How you would address their problems.
- The experience you have working with other athletes in that market.
- Specific results some of your clients have achieved.
- The kind of clients you’ve been able to help who have similar problems.
- Any rewards or recognition you’ve received.
- How your services will affect the quality of their sport and their life.
By mastering these things you will be well on your way to creating success in the exciting field of sports massage.
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