Do You Want A Successful Sports Massage Practice? Part 2

What do they want and will pay for?

What specifically are your ideal sports massage clients looking for? What problems do they have that you could help them with?

Let’s delve a little deeper here. Let’s say you work with runners who want the competitive edge. It may be true, but not too exciting to put on a business card or brochure.

But what if you overheard one of your clients say to another, “I’m so tired of always coming in second… I’d so love to cross the finish line first for once.”

Now, do you think that is something that they want and will pay for? Absolutely! So try to get past the obvious clichés and get inside the head of your ideal prospective massage clients. Find out what they really want.

And if you don’t know, do some research and ask them. Then use this in all your promotional materials to attract more perfect clients.

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