Finding Great Massage Referral Partners

So, how do you go about finding great referral partners? Good question. Let’s start by looking at the essential qualities to look for in the ideal referral partner. Here is an easy way to remember. They must be PERP!

The P stands for Purposeful. They must have services (or products) that are purposeful for your target market. There has to be a connection with the people in the community that you are drawn to serve.

In other words, they have the same target market as you, but offer services that are different but complimentary to your own.

For example, if your target market is pregnant women, referral partners could be maternity clothing store owners, midwives, Lamaze instructors, obgyn doctors, pre-natal exercise instructors, and any professional or business that serves pregnant women.

Next I will share with you the other essential qualities to look for in an ideal referral partner for your massage business. Till then…

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