Build Your Community, Build Your Practice

Forming referral partnerships with key professionals in your community is absolutely one of the most effective and powerful strategies you can use to build your massage practice.

Not only is creating referral partnerships a long term and sustainable way to build a business, it can happen fast. And it is efficient because you are working with the principle of leverage.

A referral partnership is a relationship or partnership with someone in another business that refers clients to you. There are two types of referral partnerships, primary and secondary.

Secondary partnerships are casual, for example, if you focus on sports massage you could leave your business cards with the owner of a sporting goods store where their customers can see them.

Primary referral partnerships on the other hand are more formal, professionally structured relationships.

There are three key elements to their success. Firstly, the partnership has to be win, win, win. In other words, it has to benefit you, your new referral partner and their clients or customers.

Want to know what the other two success keys are? Over the next few days I’ll be sharing them with you, so do check back.

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