Making More Money With Same Day Appointments

Here is another gem from Tamara Felix, PhD, LMT of The Right Touch

Thank you for your article on “do you charge enough?” Absolutely timely, and I truly hope massage therapists across the country get it! The cost of living has more than trippled in the last decade, but most massage theraists are STILL CHARGING THE SAME as they did 10 years ago! No wonder they’re struggling…

Just had to share a new money-making strategy I implemented about a month ago… you will appreciate. I had not accepted same-day appointments for years due to the serious disruption to my schedule. However, I get a lot of same-day requests, and have accepted quite a few lately due to a lighter summer schedule… Still a disruption, and realized the great convenience I was providing was at my expense. Why not charge more? I informed my scheduling service and just started advertising — plastered signs on my office windows, updated my Guide to Services (menue), and on my website:

“Same-Day Appointments now available $99. Any service of your choice. Includes all urgent care fees.”

My scheduling service thought I was really pushing the envelope, but the next day had a same-day appointment with no qualms, pretty much every day therafter, and several every Friday!!!

Yep. People ARE willing to pay more for convenience! And, $99 is worth the disruption in my schedule. Now I’m considering adding an evening appointment or two to my schedule at $99.

Thank you for your generosity Tamara. To your ongoing massage success…

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