If It Worked For Cleopatra….

I was recently reading the book for solo-professionals by Harriet Rubin called “Soloing”. She reminded me of the famous ploy executed by Cleopatra when she wanted to get an audience with none other than Julius Caesar. She had herself wrapped up in a beautiful Persian carpet and delivered to his palace. It worked!

Then there was the consultant who tried and failed to reach a potentially very lucrative prospect. He never could get past the secretary. Till one day he heard that his potential prospect was going to be at a conference in a local hotel. So he hand delivered steaming hot pizza to the conference room right before lunch. And he got his client!

So who are your hard-to-reach potential clients or joint-venture partners (folks who reach the same target market as you but offering different services or products) and what creative ways can you think of to reach them that are outside the box of conventional marketing.

In other words, what can you learn from Cleopatra?

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