Massage Marketing Made Easy: A Simple 9-Step Marketing Plan, Step # 8

8. Develop Your Action Plan

So now it is time to pull it all together into an action plan. Your Action Plan involves the specific marketing and sales actions you plan to make.

For example, if you chose ‘direct contact’ as a strategy, how many phone calls do you plan on making a day, and on which days will you make them?

And how many personal letters or invitations will you send each week?

If you decided on public speaking, how many groups will you contact per month to inquire about a speaking engagement?

If you decided to network, how many business cards do you commit to collect at each meeting you go to, and by when will you follow up with each of those contacts?

Then schedule time on your calendar to accomplish each of the tasks you have committed on a daily, weekly and monthly basis. That way you will be sure to reach (or exceed) your marketing goals.

Remember, marketing is about simple effective things that you do consistently. So do map out your massage marketing action plan on a calendar, and commit to it.

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