Massage Marketing Made Easy: A Simple 9-Step Marketing Plan, Step # 7

7. Create a Budget. 

I really do dislike that word….. BUDGET! It reminds me of diet. I much prefer FINANCIAL FORECAST. But then, you might now know what I mean by that.

In any case, this is the step where you decide how much money you will allocate to building your massage practice and getting more clients.

Now do remember that many excellent massage marketing tools are free. Instead of money, what  is required is some time, creativity and imagination.

But some tools will require that you spend money. So it is important to decide up front how much that will be, and how you will spend it.

There are a number of ways of doing this. You could allocate a set amount of money each month to grow your massage business. Or you could allocate a fixed percentage of either gross sales (the total your business brings in) or your profits (the total minus your other business expenses).

So take a moment to review the key strategies you picked in step #6, and the goals you set in step #1. Then decide how much money you will put aside each month to accomplish those goals.

If you have never done this before, don’t be put off by it. I know it can seem like a total guessing game. And in the beginning it may well be. But after you have done this for a few months, you will get really good at forecasting you marketing expenses.

Hey! You are getting to be quite an expert in marketing plans. Only 2 more steps to go.

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