Massage Marketing Made Easy: A Simple 9-Step Marketing Plan, Step # 6

6. Choose Your Strategies and Massage Marketing Tools

There are lots of ways to do this, but it is essential to choose things that you enjoy doing, otherwise you will find ways to sabotage yourself.

I had a massage therapist who hired me as her massage marketing coach. She said that she wanted to focus on public speaking because she had heard that is was a great way to get new clients.

Problem was…. She was terrified of public speaking. So I suggested that she didn’t choose that as a business building strategy, unless she planned on doing some serious self-development work in that area.

Turned out she was a great writer and LOVED to write. So she built a lucrative massage business by publishing articles in local journals and magazines.

So, think about your strengths and passions and take those into account when you are choosing your strategies. This is a time to have fun and get creative!

Massage marketing strategies can be divided into a number of key areas:

• Direct follow up and contact (such as sending personal letters, making  phone calls)
• Networking and referral building (such as working with key strategic partners like a Chiropractor)
• Public speaking (for example, a brown bag lunch talk for busy professionals on stress reduction)Writing and publicity (putting a press release in a local paper)
• Promotional events (like chair massage at a sporting event)
• Advertising  (putting a display ad in the good ol’ "banana pages")

So decide which key strategies you would like focus on in the next 6 months, and add them to your marketing plan.

OK, so far so good. Only 3 more steps to go.

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