Massage Marketing Made Easy: A Simple 9-Step Marketing Plan, Step # 5

5. Your Uniqueness

This step is another of my favorites. Stop for just a moment and think about what makes you unique from the other massage therapists and bodyworkers in your area? What is your “signature style”? What do you do differently from your competition?

What are your most significant accomplishments? Your values? How would you describe your overall approach to life? What are the most important lessons you have learned? What do you most want to pass on to others?

Sum up your uniqueness in a sentence or two and add it to your marketing plan.

Now you are ready for step #6….

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