Massage Marketing Made Easy: A Simple 9-Step Marketing Plan, Step # 3

3. Who Do You Want to Work With?

Listen to today’s post here:

So, who is your ideal client or target market? Take a moment to thing about it.

What are their ages? Are they male or female, or do you equally work with both? How much money do they make? What are their hobbies? What magazines and books do they read?

What is the biggest challenge or problem that your ideal client faces? What are the qualities that they possess?

Who do you really enjoy working with (and can they afford to pay for your services)?

Sum this up in a sentence or two.

Here is an example:

I work with female executives between the ages of 28-50, making $60,000.00 per year minimum. They enjoy athletic activities, but want to experience less stress in their life. They are interested and willing to pay for regular wellness care.

So, who do YOU want to work with?

Add this to your marketing plan and I’ll will be back soon with step #4.

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