2. Measure Your Progress

You can listen to this post here:

The next thing is to decide how you are going to measure your progress. There are a number of things you could measure, but what you choose will be influenced by the goals you picked in step #1.

You could measure:

Your total number of weekly massage sessions.
The number of new clients or patients that schedule appointments.
The dollar amount actually deposited in your bank account
The dollar amount invoiced to massage clients or insurance companies.
Or some other measurement that you choose.

So, how will you measure your progress? Why not decide now and add it to your one-page marketing plan.

And I’ll be back for step #3.