The ONE Question You Must Ask!

I got an email today from a client who wants to build her massage practice by networking with other professionals in the area. She is calling them up and inviting them to meet for tea or coffee. Having successfully made her first appointments, she was wondering what to say.

My suggestion was to let the professional (her first meeting was going to be with an aesthetician) know that she was planning on actively building a network of professionals that she could refer folks to when appropriate. She should then ask, “How would I know that someone I was talking to would be a great referral for you?” and then just WAIT for a response.

When I have used this approach myself in building my massage practice, I have often been flabbergasted by the number of professionals who don’t even know who their ideal client would be, let alone how to help someone else recognize them. So give them time to answer.

By asking this question it shows that you are not just thinking about yourself, and getting referrals for your own business, but are interested in creating a win-win relationship. Plus, people LOVE talking about themselves, so it is a good way to break the ice.

This one simple question has been the “fire-starter” for me in developing many very financially rewarding relationships. I hope it does the same for you.

Posted in Getting Massage Clients | 1 Comment